Kay van de LindePress Strategy & Crisis Communications
NL
Kay van de Linde
Kay van de Linde press strategy & crisis communications

Your side of the story

We live in an era of accelerating rush to judgment. On TV. In the newspapers. On social media. But what if that judgment is about your company, your product, your service, your policy or even about you personally? That's where I come in.

I fight to get your side of the story across. In good times or bad. At the right moment. Using the right channels. At the intersection where the interests of business, journalism, policy and politics collide.

 
 
 
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Press Strategy

Getting your message across

Press Strategy

I help you communicate successfully with the media.

By ensuring your message is correctly portrayed and well received. Based on a plan that includes message development, media outreach and follow-up. With the goal to build solid relationships with key media to improve your visibility and enhance your reputation.

Crisis Communications

Murphy never sleeps

Crisis Communications

I am available 24/7 to help you communicate your way out of a crisis.

I help my clients with a proactive approach to managing reputational risk. By helping to develop crisis plans that identify potential risks and develop protocols for rapid response, message development, and stakeholder engagement. In the event of a crisis, I provide round-the-clock support to mitigate damage and emerge stronger. So that you can rebuild trust with your stakeholders and protect your brand's reputation.

Personal Branding

Building authentic leadership

Personal Branding

Empowering business leaders by cultivating a strong and authentic brand.

Through a combination of strategic guidance and tailored messaging, I help business leaders define their unique value proposition, enhance their media presence, and establish themselves as industry leaders. From crafting compelling narratives to optimizing their profiles, I assist these leaders in strengthening their personal brands to resonate with their target audience and opening doors to new opportunities.

Litigation PR

The court of public opinion

Litigation PR

Strategic communications support during legal disputes.

I work closely with legal teams worldwide to develop comprehensive messaging and media strategies that protect and promote your reputation. Through proactive communication, crisis management, and media relations, I help navigate the complexities of litigation, mitigate negative publicity, and present a factual narrative to stakeholders, ensuring your brand remains resilient throughout the legal process.

Media Training

Over 40 years of personal media experience

Media Training

Helping you effectively navigate the influential media landscape.

Having experienced the highs and lows of media coverage myself, I understand the intricacies of engaging with journalists and managing public perception. My unique media training workshops equips individuals and teams with the necessary skills to confidently engage with the media. Through interactive workshops and simulated interview scenarios, I enhance your ability to effectively deliver key messages, handle difficult questions, and maintain composure under pressure. My training empowers you to build positive media relationships, amplify your brand's messaging, and navigate various media platforms with poise and professionalism.

Spokesperson

Representing you in the media

Spokesperson

Retaining me as your external media spokesperson allows you to leverage my expertise in representing your organization to the media.

As an experienced PR professional, I can serve as the face and voice of yourself, your company or organization, ensuring consistent and strategic messaging. With extensive media training and broad industry knowledge, I can effectively convey your key messages, handle media inquiries, and enhance your reputation through expert spokesperson representation.

What I do

I fight to get your side of the story across. In good times or bad. At the right moment. Using the right channels.

And I do that personally. By working with you to find the desired result in the answers to three crucial questions: what's your story, how should you tell it, and where should you tell it?

And then fighting to get your story across. Because in the end, that's what the communications business is all about.

 
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Reporters on war path

Reporters on war path

Press strategy

Investigative reporters from an influential television program threaten to vilify a successful company with unsubstantiated allegations.

I meet with the reporters, make an inventory of their allegations and go to work with a media lawyer and researcher to refute the brunt of the allegations within 24 hours. The result: the eventual broadcast is defanged and no reputation damage is suffered.

Press strategy

Lawsuit in spotlights

Lawsuit in spotlights

Litigation Support

A group of international shareholders have joined in a class action suit that attracts media attention.

I ensure relevant tier one journalists and other stakeholders are kept up to speed. And coordinate a campaign to keep the opposition on the defensive. The result: our side of the story dominates.

litigation support

Artist in trouble

Artist in trouble

Crisis Communications

An artist shoots his mouth off during an interview. The ensuing controversy prompts several venues to cancel his bookings.

I quickly help him with a strategy to counter the negative publicity and a transparent story to explain himself. He in turn chooses a unique venue to get his side of the story out. The result: the media storm ends and his bookings quickly return to normal.

crisis communications

CEO grilled in talk show

CEO grilled in talk show

Media Training

A CEO is forced to explain a difficult dossier in a live talk show.

I make the proper arrangements with the talk show producers, prepare a list of questions & answers and grill the CEO during a personalized media training. The result: he's able to answer all the tough questions and tells me afterwards: “I didn't get a single question you hadn't already asked three times

MEDIA TRAINING

Our man in Amsterdam

Our man in Amsterdam

Public Relations

An international technology firm has interests, but no office in The Netherlands.

I am their man in Amsterdam. I monitor public and political opinion and alert them to developments that could impact the bottom line. I keep relevant stakeholders up to date. And arrange meetings with tier one stakeholders when the CEO is in town. The result: The Netherlands is covered.

public relations

Disruptive launch

Launch disruptive service

Press Strategy

An American technology company wants to launch a new disruptive service in The Netherlands.

I develop a narrative and national media launch in which the public benefits of the service are highlighted. The result: an explosion of publicity which leads to spectacular growth.

press strategy

How I got into this business

As the eldest son of Dutch television news pioneer Wibo van de Linde, I learned firsthand that people act based on perception instead of reality. Millions of people formed opinions and took action based on his popular weekly TV news show. 

That taught me three things. One, perception is reality. Second, people underestimate the impact of publicity on individuals and society. And three, the right to counsel also applies to the court of public opinion -- where everybody is presumed guilty until proven innocent.

I learned the tricks of the trade in the Big Apple from legendary media maven David Garth. Under his tutelage I spent the eighties and nineties in New York, working on political campaigns for John Heinz, Arlen Specter, Ed Koch, Rudy Giuliani, Mario Cuomo and many others.

After the millennium I returned to Europe where -- having run campaigns for Pim Fortuyn and Rita Verdonk -- I applied my unique background in politics and media to corporate communications. My specialty is the intersection where business, journalism, policy and politics collide.

For clients facing unusual challenges, and prefer a seasoned approach and 24/7 dedication to the nine-to-five mentality of your average communications firm.

Contact

                      
k.vandelinde@press-strategies.nl
+31 6 2279 8118

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