How I became a 'spin doctor'
When people ask how I became a 'spin doctor', I say: "ask the Volkskrant newspaper". Because that's what they called me after my return to Europe from New York in 2000. I have carried it as a badge of honor ever since. But the real explanation goes further back.
As the eldest son of Dutch television news pioneer Wibo van de Linde, I learned firsthand that people act based on perception instead of reality. Millions of people formed opinions and took action based on his popular weekly TV news show.
That taught me three things. One, perception is reality. Second, people underestimate the impact of publicity on individuals and society. And three, the right to counsel also applies to the court of public opinion -- where everybody is presumed guilty until proven innocent.
I learned the tricks of the trade in the Big Apple from legendary media maven David Garth. Under his tutelage I spent the eighties and nineties in New York, working on political campaigns for John Heinz, Arlen Specter, Ed Koch, Rudy Giuliani, Mario Cuomo and many others.
After the millennium I returned to Europe where -- having run campaigns for Pim Fortuyn and Rita Verdonk -- I applied my unique background in politics and media to corporate communications. My specialty is the intersection where business, journalism, policy and politics collide.
For clients facing unusual challenges, and prefer a seasoned approach and 24/7 dedication to the nine-to-five mentality of your average communications firm.